STEVEN GREENBERG
President
Steven opened the Wine Cellar Club in May 1992 to meet the need for upscale wine storage in Orange County.
In those days wine storage was a bare bones - no frills - basic service. All that changed with the opening of the Wine Cellar Club 19 years ago. Innovative and creative - the Wine Cellar Club broke all the old rules.
The business model was simple in concept - build the facility where Steven would want to store his own wine. As the Wine Cellar Club grew and matured over 18 years into the largest wine storage facility in SoCal, the business model has never changed.
Steven is passionate about wine - particularly French wine. His preference for Old World wines dates back to the early 70's when there wasn't as much high end New World wine to choose from and - worth noting - Bordeaux from a great chateau cost less than $10 a bottle!
He read everything he could - in those days Harry Waugh was the man. Waugh's protégé Michael Broadbent was just being noticed. Steven attended many wine tastings with Rod Rodewig of Gourmet Wine in Marina Del Rey (now gone). Les Amis du Vin (now gone), Dennis Overstreet at the Wine Merchant in Beverly Hills, and so many other tasting groups. In those days, long before Robert Parker emerged as the most famous wine authority, one had to work much harder to learn about wine - we had to drink it.
Steven began collecting wine in 1968 but it was the mid 70's, when prices for Bordeaux tanked, that he built his cellar with the most fantastic chateau anyone could imagine. With his closest friend Randy they were the first to import Salon le Mesnil, a very high end Champagne, into California. Steven has often said "I had no idea what we'd do with this stuff". When they bought a pallet of '75 Petrus, some '75 Latour, and a bunch of '75 La Mission Haut Brion, he knew he was hooked - forever.
An accountant by training, a wine lover by desire - he managed to merge his passion for wine, classical music, art, and collecting, into the Wine Cellar Club. This isn't just a job or an investment - it's a lifestyle!
His favorite vacation destinations are the vineyards of France and California where he loves to walk through the vineyards surrounded by vines and hang out in the local bistros. If he finds the time, his favorite outdoor sport is skiing. His one - and only - spectator sport is hockey. Go Ducks!!
Steven's vision of the Wine Cellar Club - a deluxe private club - is a natural extension of his love of wine, classical music, and art. He accomplished his goal of building the Wine Cellar Club into the premier wine storage facility in Southern California - the leader in it's field, the largest, and only premier wine storage facility in Orange County.
Often copied - the Wine Cellar Club remains the innovative leader.
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