Steven opened the Wine Cellar Club in May 1992 to meet the need for upscale wine storage in Orange County.
In those days wine storage was a bare bones - no frills - basic service. All that changed with the opening of the Wine Cellar Club 27+ years ago. Innovative and creative - the Wine Cellar Club broke all the old rules.
The business model was simple in concept - build the facility where Steven would want to store his own wine. As the Wine Cellar Club grew and matured over the years into the largest wine storage facility in So Cal, the business model has never changed.
Steven is passionate about wine - particularly French wine. His preference for Old World wines dates back to the early 70's when there wasn't as much high end New World wine to choose from and, worth noting, Bordeaux from a great chateau cost less than $25 a bottle!
He read everything he could - in those days Harry Waugh was the man. Waugh's protégé, Michael Broadbent, was just being noticed. Steven attended many wine tastings with Rod Rodewig of Gourmet Wine in Marina Del Rey (now gone). Les Amis du Vin (now gone), Dennis Overstreet at the Wine Merchant in Beverly Hills, and many other tasting groups. In those days, long before Robert Parker emerged as the most famous wine authority, one had to work much harder to learn about wine - we had to drink it.
Steven began collecting wine in 1968 but it was the mid 70's, when prices for Bordeaux tanked, that he built his cellar with the most fantastic chateau anyone could imagine. With his closest friend they were the first to import Salon le Mesnil, a very high end Champagne, into California. Steven has often said "I had no idea what we'd do with this stuff". When they bought a pallet of '75 Petrus, some '75 Latour, and a bunch of '75 La Mission Haut Brion, he knew he was hooked - forever.
An accountant by training, a wine lover by desire - he managed to merge his passion for wine, classical music, art, and collecting, into the Wine Cellar Club. This isn't just a job or an investment - it's a lifestyle!
His favorite travel destinations are the vineyards of France, Italy, Spain, and California where he loves to walk through the vineyards surrounded by vines, talk to the winemakers, and hang out in the local bistros. If he finds the time, his favorite outdoor sport is skiing. His one - and only - spectator sport is hockey. Go Ducks!!
Steven's vision of the Wine Cellar Club - a deluxe private club - is a natural extension of his love of wine, classical music, and art. He accomplished his goal of building the Wine Cellar Club into the premier wine storage facility in Southern California - the leader in it's field, the largest, and only premier wine storage facility in Orange County.
Will this fit in my cellar?
Paella - my way
This is NOT French!
Bouillabaisse in Marseille
Exploring the Hermitage Vineyard in Tain
A French dinner at our castle - Northern Rhone
Domaine Ott / Chateau de Selle
Pierre Gaillard Cellars
Tasting / Tour at Pierre Gaillard in Northern Rhone
Steven / Felicia in Avignon, France
Felicia Cochran - Customer Service Director
Felicia joined the Wine Cellar Club in 1998 with the mission of providing superb customer service at a time when most wine storage facilities had NO customer service personnel on site.
The Wine Cellar Club has grown dramatically during the last 27+ years and, with each passing year, the Wine Cellar Club has upped the ante on customer service. Felicia's responsibilities have grown to encompass our ever changing menu of services and private club amenities.
Felicia's friendly smile, enthusiasm, extremely high energy and earnest desire to assist Wine Cellar Club members is first class. If you are a member of the Wine Cellar Club you know how helpful she is. If you are not a member you will be one - once you meet her.
Berlin Wall / Checkpoint Charlie
A London Pub
Cade du Monde, French Quarter, New Orleans
Ready for Harvest
A London Pub
Tel Aviv Beach
Dinner in Jerusalem
A market in Tel Aviv Friday afternoon
Dinner at Ffiona's in Kensington, London
I love old Bordeaux!
Read to drink - '66 Mouton, '70 Cheval Blanc, and '67 Petrus
A tasting tour at Pierre Guillard, Northern Rhone, France
Rose tasting/tour at Domaine Ott's Chateau du Selle, Provence, France
An outdoor market in Antibes, France
Steven - tasting Ch. Ferraton Hermitage with Stefan
A beautiful walk by the sea in Antibes
Felicia - now a street singer. Saint-Germain-des-Prés, Paris
Visiting the very crowded Rue de Rosiers, Paris for fallafel
Gifts for our hardworking staff at Fauchon, Paris.
What a view - Barolo vineyards
Helping in Piedmont
A tour of Produttori - the most famous co-op producer in Barbaresco
The highly over rated Spanish Steps in Rome.
When in Rome - meet new friends!
Aldo Conterno - A fabulous tour and tasting in Barolo
Spanish wines from Rioja are always well aged before sale
Barrel maker in Rioja
I said I wanted FRESH wild Alaskan salmon!
Cruising the Amstel river in Amsterdam with an old friend and customer